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World Cup: Qatar restricted beer consumption in stadiums Followed by a U-turn prior to the WC, FIFA has announced that alcohol would not be served at stadiums in Qatar during the biggest international competition. 12:01

World Cup: Qatar restricted beer consumption in stadiums
Followed by a U-turn prior to the WC, FIFA has announced that alcohol would not be served at stadiums in Qatar during the biggest international competition.

12:01

Followed by a U-turn prior to the WC, FIFA has announced that alcohol would not be served at stadiums in Qatar during the biggest international competition – the World Cup, infuriating fans who have paid hundreds of dollars to watch games.

FIFA about Qatar’s beer banningDespite long-standing assurances that goods would be offered during games, Qatar’s royal family put pressure on the regulatory body to restrict all alcoholic drinks sales. FIFA has officially announced that they will cease advertising Budweiser, 1 of the firm’s major sponsors, in eight separate stadiums, in violation of a multi-million-dollar deal. These football news will tell you about more details related to the current situation.

Following negotiations between host nation officials and FIFA, the decision was taken to focus the selling of alcoholic drinks on the FIFA Fan Fest, other fan locations, and licensed establishments, eliminating beer sales from Qatari WC – only the stadiums perimeters.

There will be no effect on the sales of Bud Zero that will continue to be accessible at every Qatar World Cup venue. The authorities of the host nation and FIFA will keep guaranteeing that the stadiums and nearby region deliver an entertaining, respectful, and pleasurable experience for all supporters.

The competition organizers welcome AB InBev’s tolerance and ongoing support of our collaborative commitment to providing equal access during the tournament.

In reaction to the news, Budweiser removed a tweet that simply stated that it is embarrassing. Later, AB InBev issued an official statement stating that some of the scheduled stadium activations will be unable to take place owing to factors beyond their control.

Stadiums can sell alcohol drinks in hospitality packages, which price starts from 22,450 US dollars for one game, with FIFA’s official partner still supplying champagne. Fans can buy alcohol at fans parks, although the cost has been highly criticized, and they can only buy a maximum of 4 drinks at a time.

The suspension was criticized by The Football Supporters’ Association (FSA). Some audiences like a beer at the game, and others don’t, but the true problem is the final-moment U-turn, which talks to a larger problem – the total absence of communication and clarification from the organizer towards fans, that was revealed The FSA, which symbolizes around 60,000 English fans and fan bases.

If they’re able to change their views on this at any time and without reason, supporters will understandably be concerned about whether they’ll keep other pledges regarding accommodation, transportation, or cultural problems.

Budweiser, which had the sole right to distribute beer during these World Cup events, is now set to sue FIFA. Budweiser booths have already been moved to less noticeable positions as part of FIFA’s effort at a compromise in response to protests from the state’s rulers.

Alcohol is often forbidden in Doha capital’s hotels of Qatar, which is a Muslim country. If they had maintained that approach, the competition may have suffered in terms of sponsorship, and there seemed to be an agreement that they’d have to soften their stance on alcohol for the event.

AB InBev and FIFA cooperationIn February 2022, when it was revealed that beer will be served at stadiums, a spokeswoman for AB InBev, the brewer that produces Budweiser, stated that sipping a beer is a component of the shared customer experience of watching big sporting events for many people across the world.

In response to queries to change its outlets’ locations, the same firm stated that in the week, when AB InBev was notified on 12th of November and is cooperating with FIFA to move the concession stores.

They are collaborating with FIFA to provide the greatest potential experience for supporters. Their priority is to provide the greatest possible user experience under the current conditions.

Around 1.2 million supporters are anticipated to come to Qatar for the event, including 3,000-4,000 English fans, with numbers expected to climb if Gareth Southgate’s team advances to the knockout rounds. It is expected that 2,000 to 3,000 fans would fly out to cheer Wales in their 1st WC since the year of 1958.
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